BA (Hons) Marketing and Public Relations

The BA (Hons) Marketing and Public Relations programme offers an exciting immersion into the world of strategic marketing and communications. Students will gain fundamental knowledge of marketing, advertising, public relations, and digital communications techniques. The programme is designed to meet today’s industry demands and provides students with the practical skills needed to work in the dynamic world of branding and communications. Students also have the opportunity to learn innovative public relations techniques, digital promotion strategies, and how to create successful marketing campaigns.

The BA (Hons) Marketing and Public Relations programme opens diverse and exciting career prospects for its graduates. With a strong foundation in marketing, advertising, public relations, and digital communications, students are well-prepared for various paths in branding and communications.

Graduates can explore opportunities in marketing management, public relations, digital marketing, advertising, brand management, and market research and analysis. These career paths involve roles such as overseeing marketing strategies, managing communication, excelling in digital marketing, working in advertising agencies, focusing on brand management, and conducting market research and analysis.

Upon successful completion of the undergraduate programme, students become holders of an international diploma recognized throughout the world!